Technological innovation and the ease of a universal writing instrument are brought together in a premium line of smartpens. Sophisticated branding and packaging captivates with a bold shelf presence and the addition of a satin and spot UV finish or blind deboss creates a tactile and inviting contrast.
Client : Livescribe
Project : Branding, Packaging
Role : Art Direction, Design
This graphic design agency self-promotion Survival Kit navigates through the creative wilderness for business survival. The kit includes a design guidebook, creative process overview inserts, and a survival can. Unique features of this specialized package include pebble textured paper, patterned vellum pages and debossed cover for an unforgettable impression.
Client : Launchpad Studio
Project : Branding, Collateral
Role : Art Direction, Design, Copy
Bold geometric shapes against a classic toile de Jouy pattern create a statement shopping bag and business card set for a French inspired home accessories store. A pop of green adds a fresh and contemporary flare to the branding.
Client : Nancy B
Project : Branding, Retail Bag
Role : Design
Harry Potter's Marauder’s Map is transformed into interactive gameplay for Fly Fusion by LeapFrog. Load dot enabled games onto the Pentop Computer and test your movie knowledge as you explore the unfolding grounds of Hogwarts School of Witchcraft and Wizardry.
Client : LeapFrog
Project : Maurader's Map Game
Role : Design
Natural elements and tactile experiences accent this twist on the restaurant menu to reflect high quality Japanese food and service for an upscale and contemporary clientele while maintaining traditional elements.
Client : Hamasushi
Project : Logo Refresh, Menu Design
Role : Art Direction, Design
The logo refresh needed to retain the essence of the brand, yet be easily recognizable, address future business goals, and be easily reproduced for print and digital media. Moving toward digital platforms, the flower on the dot paper shifted to a screen touch point, while the logotype became more inviting and contemporary with rounder letterforms and a lower x-height. Leveraging the growing brand equity of the smartpen category and to streamline the logo, the bottom descriptor was removed. Top to bottom : After, Before
Client : Livescribe
Project : Branding
Role : Art Direction, Design
Showcasing a premium writing instrument and the digitizing of handwritten notes and drawings, this smartpen surpasses the everyday paper and pen. A sleek and sophisticated color palette paired with visual texture create an atmospheric and stunning debut. Top to bottom : Website homepage banner, Email blast, Display ad series
Client : Livescribe
Project : Livescribe 3 Smartpen Launch Digital Campaign
Role : Art Direction, Design, UI Screens
Using a blend of branding, the Android robot welcomes the Livescribe+ App into its mobile family. The whimsical personality of the Android robot waves and pulls and jumps on the headline to bring it into the display ad frame. Digital and handwritten text are combined to announce the launch, reflecting a key feature of the app. Top to bottom : Website homepage banner, Email blast, Display ad
Client : Livescribe
Project : Software Launch Campaign for Android
Role : Art Direction, Design
An exclusive, invite only email promotion. Alignment to the premium brand highlights the sophisticated smartpens while the minimal design gracefully communicates the promotion.
Client : Livescribe
Project : Smartpen Loyalty Campaign
Role : Art Direction, Design
Livescribe's partnership with Evernote Introduces new ways to send and share handwritten notes to all your devices. Color palette and graphic textures highlight the combined branding, while the magnified area features the new UI.
Client : Livescribe
Project : Livescribe+ App Features Evernote
Role : Art Direction, Design
A fun and interactive approach to discover educational toys for children ages 0-6. Explore each toy in the carousel, watch user videos and hear audio from the products. Discover the Learning Path, a rich, in-depth resource for parents to inspire and encourage learning tailored to a child’s age and progress.
Client : LeapFrog
Project : Product Line Microsite
Role : Art Direction, Design, UI
