Using a blend of branding, the Android robot welcomes the Livescribe+ App into its mobile family. The whimsical personality of the Android robot waves and pulls and jumps on the headline to bring it into the display ad frame. Digital and handwritten text are combined to announce the launch, reflecting a key feature of the app. Top to bottom : Website homepage banner, Email blast, Display ad

Client : Livescribe
Project : Software Launch Campaign for Android
Role : Art Direction, Design